Tracking the video content progression, from original to binge-able.

CROSS PLATFORM WINDOWING STUDIES

Understand and exploit the timing dynamics of the digital video category with the help of a comprehensive, timely view of windowing patterns at work within the online and VOD video categories. Tracking the “lag time” between a program’s original air date and its arrival on OTT video platforms and/or VOD offerings reveals critical insights about competitor practices and behaviors – and provides a visual roadmap to television’s new mode of program exhibition.

One Touch Intelligence analysts are available to provide on-call consultation and a variety of services to support ad-hoc research requests.

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Windowing Studies

Understand how content is moving through the OTT video environment with visually rich depictions.