Tracking the advertising-meets-digital content revolution, one insertion at a time.


A critical determinant of success in the emerging video environment happens at the intersection of advertising and video content streams. And that’s exactly where we’re watching. Our team of dedicated analysts monitors the placement of advertising insertions within OTT and VOD video streams to help clients understand the real-world trends and techniques that are powering a new era of video advertising economics. For advertisers, agencies, TV networks and distributors, this unique service provides visibility into the consumer-facing presentation of commercial messages within new video formats.

One Touch Intelligence analysts are available to provide on-call consultation and a variety ofservices to support ad-hoc research requests.

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Ad Load Studies

Fresh intelligence about advertising loads helps to provide a fuller picture of the video experience while providing indicators about advertising approaches and the relative success of competitive providers in the ad-supported video category.