» TELCOTRAK^®

TELCOTRAK is a comprehensive competitive intelligence service backed by industry experts that provides information and insight into competitive activities by Telco providers. Reports focus on individual market activities, programming and product comparisons, competitive business metrics and marketing, advertising and pricing strategies.

TELCOTRAK Components

• Analytical Reports - Published twice per month, these 10-20 page reports convey news and analysis of competitive initiatives and strategies undertaken by primary Telco competitors. Reports are delivered at the middle and end of each month.
• In Focus Series - Published monthly, these detailed reports support informed business decisions by examining individual products and product initiatives advanced by Telco competitors. Examples of In Focus series topics include Telco whole-home DVR initiatives, broadband Internet portal strategies, customer-care practices and other topics identified by One Touch Intelligence. Reports are delivered during the third or fourth week of each month.
• Consultation Services - One Touch Intelligence analysts are available to provide up to five hours of monthly consultation and custom-research services, with on-call availability throughout the month.
• Instant Alerts - Summary capsules of selected news events, coupled with analysis and assessments authored by One Touch Intelligence analysts. Delivered in e-mail format as news warrants, generally 1-2 alerts per month.
• TELCOTRAK Reference Library - Searchable online reference archive providing access to complete library of TELCOTRAK articles published since January 2008.

For more information on TELCOTRAK, please contact us.