Our Products

MediaTrak®

Our media analyst team, along with a collection of best-in-class partners, is dedicated to providing full-spectrum intelligence on competitor advertising, messaging and media metrics that help our clients compete more effectively. These timely and telling reports include detailed depictions of competitive advertising activity in the top 200 DMAs, plus promotional offers and associated advertising spend calculations to help illustrate, and often predict, competitor behaviors.

MediaTrak® Components

• Competitive ad monitoring: Daily review, attributing, organization and presentation of competitor advertising based on data and creative supplied by third-party providers.

• Monthly Promo reports: Expert analysis and compilation of metrics and messaging surrounding key competitor advertising, organized by markets and by competitors.

• Quarterly Share of Voice (SOV) reports: Detailed ad spend analysis and provider/category comparisons, offering current, comparative and instructive views of ad spending and media presence by competitor.