GREENWOOD VILLAGE, COLO., Aug. 25, 2010 – A just-completed analysis of television content made available from Hulu’s new monthly subscription service, Hulu Plus, shows the $9.99-per-month online video service is offering 3,564 full-length TV show episodes that are not available from the free Hulu.com platform. Two-thirds of the added episodes are drawn from prime time schedules of the broadcast TV networks associated with Hulu’s owners Walt Disney Co. (ABC), NBC Universal (NBC) and News Corp. (FOX).
Hulu Plus, which is relying on deeper content, more high-definition video and mobile device extensions to attract subscribers, has amassed a considerable video offering in each of those categories within the first 60 days of its introduction to a controlled population of users. According to a title-by-title count of Hulu Plus television content conducted by One Touch Intelligence from Aug. 12-17, Hulu Plus offered:
"Our initial Hulu Plus census offers a quantitative, title-by-title view of how Hulu is living up to its stated value proposition, which revolves around offering users access to a deeper content inventory and extending availability to new devices," said Stewart Schley, One Touch Intelligence senior director for Industry Intelligence and the author of One Touch Intelligence’s VIDEOTRAK®, a monthly report on Internet video. "The unresolved question is whether these incremental content enhancements are enough to compel Hulu users to begin paying for a companion subscription service."
The One Touch Intelligence Hulu Plus census provides detailed analysis of
Hulu Plus content additions drawn from ABC, FOX, NBC and 154 additional
television networks and content providers. The table below offers examples of
content comparisons from Hulu’s broadcast network partners:
| No. of Episodes | ||
| Network/Series | Hulu.com | Hulu Plus |
| ABC | ||
| 8 Simple Rules | 0 | 52 |
| Castle | 5 | 23 |
| Cougar Town | 5 | 24 |
| Ugly Betty | 10 | 72 |
| Supernanny | 5 | 94 |
| Modern Family | 0 | 24 |
| FOX | ||
| 24 | 5 | 22 |
| Bones | 10 | 27 |
| Family Guy | 5 | 147 |
| House | 5 | 21 |
| Prison Break | 0 | 77 |
| The Wanda Sykes Show | 11 | 21 |
| NBC | ||
| 30 Rock | 5 | 75 |
| Friday Night Lights | 5 | 17 |
| Late Night With Jimmy Fallon | 11 | 187 |
| Law & Order | 0 | 191 |
| My Name Is Earl | 0 | 74 |
| Parks and Recreation | 6 | 33 |
| Source: One Touch Intelligence analysis of Hulu data from 8/12 - 8/17 2010 | ||
The full Hulu Plus census, including more than 7,000 data points, is available from One Touch Intelligence, a leading provider of market intelligence services for companies in the Communications industry. To request a free copy of the full report, please e-mail: ivintel@onetouchintelligence.com .
The Hulu Plus census is part of a broad range of Internet video intelligence services available from One Touch Intelligence, including; VIDEOTRAK®, a monthly in-depth sector analysis report; bi-annual consumer research surveys and reports focused on Internet video content, usage, and devices; Internet Video Technology and Programming Census reports; and on-call Analyst Briefings. For more information about these services please e-mail your request to: ivintel@onetouchintelligence.com .
GREENWOOD VILLAGE, CO. , May 10, 2010 – New consumer research from One Touch Intelligence offers some of the most detailed observations to date about an emerging sector within the U.S. television marketplace – households in which adult viewers routinely watch long-form, scripted TV shows and movies from the Internet.
Based on a survey of 1,007 households in which respondents watched full-length TV shows or movies within the past month, One Touch Intelligence found that:
The new study, Internet Video 2010: Content, Usage and Devices, was conducted during April 2010 in association with ConStat, a primary research company specializing in technology and media engagements. Selected findings will be presented by One Touch Intelligence at the CTAM Research & Insights Conference in Los Angeles on May 13.
"The findings underscore the budding romance under way between mainstream television users and Internet video," said Stewart Schley, Senior Director of Industry Intelligence for One Touch Intelligence. "In homes where people have begun using the Internet as a source for branded, long-form entertainment, usage and satisfaction levels are high, and usage is dispersed over a fairly wide age and demographic range. Also, our study points out that those who watch Internet video on TV screens, rather than purely over PCs, appear to be more willing to ascribe economic value to the experience."
Among key findings, the study found that although most Internet video viewing within IV homes occurs over PCs, Internet video content seen on TV screens accounts for 11% of time spent viewing.
Additionally, the study found that among all Internet video households (homes in which adults watch full-length TV shows or movies at least monthly)…
Among the 48% of Internet video households in which Internet video is watched on TV screens, connected videogame consoles represent the most common means of connecting TV screens to Internet video sources, with 73% of respondents indicating they use an Xbox 360, PS3 or Wii to export Internet video to a TV screen. Here is a breakdown of the top 5 devices used to connect Internet video to TV screens within Internet video households:
| • Xbox 360 | 40% |
| • Xbox 360 | 40% |
| • PS3 | 37% |
| • Wii | 36% |
| • TV with Internet capability | 29% |
The full Internet Video 2010: Content, Usage and Devices study is now available from One Touch Intelligence. For more information please e-mail: research@onetouchintelligence.com, or call 303-565-1675 ext.200.
One Touch Intelligence: One Touch Intelligence is a leading provider of managed intelligence solutions for companies in the communications industry. With a staff of veteran industry researchers and analysts who possess a broad range of experience in the sector, One Touch Intelligence transforms information into intelligence that helps clients in the communications and media sectors make better business decisions. For more information, visit onetouchintelligence.com
FOR MORE INFORMATION, PLEASE CONTACT:
Stewart Schley, Senior Director, Industry Intelligence
One Touch Intelligence
Tel: 303-565-1675 x214
stewarts@onetouchintelligence.com
Web: www.onetouchintelligence.com
GREENWOOD VILLAGE, CO. , Nov. 4 – Close to two-thirds of Netflix DVD-by-mail subscribers have watched movies or TV shows over the Netflix "Watch Instantly" streaming-video service, and more than half use it once a month, a new survey of 1,000 Netflix customers has found.
Conducted in October by One Touch Intelligence in association with media research specialist The Praxi Group, Inc., the online panel survey found 54 percent of Netflix subscribers say they use the streaming video platform at least once a month to watch movies or TV shows delivered over the Internet. The most commonly used playback device, cited by 72 percent of users, is a personal computer that is not affixed to a TV set or TV monitor.
"Within a wide pool of online video participants, Netflix uniquely has broken through with a subscription-based service that appears to have achieved mainstream appeal thanks to ease of use and an extremely attractive pricing model," said Stewart Schley, Senior Director of Industry Intelligence for One Touch Intelligence, a Colorado-based provider of competitive intelligence services for media industry clients. "Other online video providers are likely to attempt to emulate a Netflix-like subscription model as the industry moves away from free or pay-for-download approaches and toward subscription alternatives."
As a September 2009 feature article in Wired magazine observed, Netflix Inc.’s "Watch Instantly" service is emerging as an influential component of the growing online video sector. With more than 17,000 movies and TV shows to choose from, Watch Instantly provides several million subscribers with an alternative way to enjoy commercial-free movies and TV shows. Among findings from the October 2009 survey of 1,000 Netflix subscribers:
Additional top-line findings from the survey are published in the October edition of VIDEOTRAK™, a monthly report about online video delivery published for clients of One Touch Intelligence. Complimentary access to the VIDEOTRAK report series is available at www.onetrak.com through December 2009.
Full survey results, including detailed cross-tabulations and video clips of comments from respondents, are available for purchase from One Touch Intelligence.
About One Touch Intelligence: One Touch Intelligence is a leading provider of managed intelligence solutions for companies in the communications industry. With a staff of veteran industry researchers and analysts who possess a broad range of experience in the sector, One Touch Intelligence transforms information into intelligence that helps clients in the communications and media sectors make better business decisions. For more information, visit onetouchintelligence.com
FOR MORE INFORMATION, PLEASE CONTACT:
Stewart Schley, Senior Director, Industry Intelligence
One Touch Intelligence
Tel: 303-565-1675 x214
stewarts@onetouchintelligence.com
Web: www.onetouchintelligence.com
JAN. 5, 2009 -- Internet-delivered video has infiltrated the consumer mainstream, as millions of users now routinely watch short clips and full-length TV shows alike over online platforms. But behind the surge in usage, attention and headlines is a counterintuitive reality: Internet video represents only a thin sliver of total video consumption, with the average user devoting only a few minutes a day to the nascent medium.
As a result, most television industry participants will experience little or negligible disruption from Internet video over the next few years, and several will benefit by integrating Internet delivery into their mainstay business models.
Those are among the conclusions of a new report summarizing key research, business strategies and dynamics behind the emerging Internet video market.
Internet Video: Ready for Primetime? is a new, multi-sourced report published by One Touch Intelligence. In this 23-page report, One Touch Intelligence analyst Stewart Schley evaluates and synthesizes pertinent research, technology trends and business strategies to present a current, analytical portrait of a fast-growing but little-understood medium.
"Internet video remains one of the most captivating and potentially revolutionary forces in television, but its role and contribution must be viewed in the context of a bigger picture than has frequently been portrayed in the popular media," says Schley, a veteran analyst and business journalist. "With average viewing sessions that add up to only minutes a day, it is clear Internet video has yet to demonstrate powerful crossover appeal that threatens to disrupt traditional television businesses."
In particular, Schley observes that the absence of a mainstream mechanism for transporting Internet video to the living-room TV environment continues to limit the medium. Also, he suggests different elements within the television business at large stand to be impacted at different levels by Internet video. The immediate risk factors for physical and stored video – DVDs in particular – are far more pressing than those affecting subscription TV services and ad-supported TV networks, Schley believes.
Internet Video: Ready for Primetime? is the debut broadband sector analysis report from a new business intelligence service, VIDEOTRAK™r, launched by One Touch Intelligence, a leading provider of market intelligence services for the Communications industry. Including a series of regularly published reports, client alerts and analyst briefings, VIDEOTRAK™ is designed to support informed business decision-making about the broadband sector by clients in the content, video distribution and broadband technology sectors.
Please contact us for a complimentary copy of Internet Video: Ready for Primetime?
Contact:
Scott Wyatt
One Touch Intelligence
Tel: 303-565-1675 x204
Web: www.onetouchintelligence.com
Denver, Colo. (Nov. 18, 2008) – Transforming raw information into meaningful intelligence demands an organized system for storing, finding and managing documents and reports. That's why a growing number of cable industry MSOs, content providers, and equipment suppliers are turning to new online content-management services from One Touch Intelligence.
"As information grows exponentially, participants in the communications industry demand an organized, accessible system for finding the data, documents and analyses they need at a single touch," said Robert Thalman, the founder and CEO of One Touch Intelligence, a Denver-based market intelligence services company. "Our proprietary platforms answer the need for immediate access to the right intelligence in a fast-moving industry."
One Touch Intelligence has developed two proprietary online content management services to help clients centralize the storage, management and distribution of business intelligence information within their organizations:
Both services have been developed by One Touch Intelligence in close collaboration with some of the leading companies in the communications industry. Categorization methods, document search functionality, screen branding and other attributes are designed to create symmetry and alignment with clients' internal operations and preferences.
"Our intelligence platforms can be configured to meet the unique needs of our clients," said Thalman. "Their ability to find the intelligence they need with just a few keystrokes allows them to quickly identify information and insight that supports intelligent business decisions. It dovetails perfectly with the ‘Speed of Knowing' value that permeates everything we do."
Both the CIMS and One Touch Research Portal services are available for demonstration to qualified prospects.
Contact: Scott Wyatt, COO
One Touch Intelligence
Denver, Colo. (Nov. 5, 2008) – As the telecommunications marketplace becomes more competitive, industry providers are paying close attention to an ever-changing mix of prices and promotions that aim to attract customers. To help providers wade through a complex array of products and pricing, One Touch Intelligence has introduced a comprehensive reporting service that summarizes and encapsulates key product pricing approaches from wireline and wireless service providers.
The comparative product, pricing and promotions report summarizes competitive and peer product developments, pricing strategies and promotional offers based on daily monitoring by One Touch Intelligence researchers and analysts.
"More than ever, companies in the bundled telecommunications environment need to know not just how competitors are pricing their services, but how they're being presented to consumers in the context of products, deal terms and positioning," says Sarah Ohmart, Vice President of Client Services for One Touch Intelligence. "Clients are using our PRODUCTTRAK report not just to stay current with competitive offers, but to understand how competitors are positioning their offers in the context of a bundled, multi-service environment."
One Touch Intelligence researchers monitor and analyze data from a variety of sources to present clients with clear, comprehensive views of pricing practices. The PRODUCTTRAK Report from One Touch Intelligence is formatted for simple navigation across video, data, voice, wireless and bundle sectors, and is supplemented with email alerts and consultative analyst support.
Clients including prominent cable industry providers rely on the report as a time-saving compendium that helps product and marketing teams remain current with competitive and peer group pricing practices.
"We routinely see major competitors adjust pricing significantly without public notice or fanfare. Our monitoring service not only tracks pricing changes, but offers insight and comparisons that allow clients to easily measure their pricing against in-market rivals," said Robert Thalman, founder and President of One Touch Intelligence.
The PRODUCTTRAK Report is available in electronic and printed-document formats.
For more information contact COO Scott Wyatt at scottw@onetouchintelligence.com.
About One Touch Intelligence™
One Touch Intelligence is a leading provider of managed intelligence solutions for companies in the communications industry. With a staff of veteran industry researchers and analysts who possess a broad range of experience in the sector, One Touch Intelligence transforms information into intelligence that helps clients in the communications and media sectors make better business decisions.
Denver, Colo. (Nov. 1, 2007) -- One Touch Intelligence announced today that veteran business journalist Stewart Schley has joined the Company as Senior Director of Communications Intelligence. In his new role, Schley will create and produce weekly and monthly newsletters and reports for OTI's client base, and spearhead the company's new project initiatives, including its economic-impact studies and international initiatives.
Schley has been reporting on and writing about the cable television and media industries for more than 25 years, for publications and organizations including Multichannel News, Cable World, CED Magazine and Paul Kagan Associates. He has founded and served as editor of several national business magazines and is the author of the book Fast Forward: Video on Demand and the Future of Television; the editor of the book Definitive Broadband; and a co-author of Broadband Planet, published in 2004 by Cisco Press.
"Stewart served as a key outside consultant on a number of early One Touch Intelligence projects," said Robert Thalman, OTI founder. "He brings years of industry experience, keen insight and the energy to lead a number of new service areas we're developing."
He acquired this business from Event in March, 2005 and founded One Touch Intelligence LLC., which today has grown to become the leading provider of market intelligence support for companies in the communications industry.
Denver, Colo. (Sept. 24, 2007) - The National Cable Television Cooperative and One Touch Intelligence today announced the launch of a comprehensive new competitive intelligence support program for NCTC members. Beginning Oct. 1, members can access regularly updated competitive intelligence information via the "Competitive Intelligence" link on the nctconline.org website.
Members will have free access to regularly updated DBS intelligence that focuses on the competitive providers, their products, pricing, and promotions and includes daily reports, monthly re-caps, and quarterly analyses.
NCTC members can also receive access to OneTRAK®, the Communication industry's most comprehensive online intelligence resource. OneTRAK® offers users a single point of access for current news, analysis, and key business metrics for the TOP 50 companies in the Communications industry. Business sector coverage includes Broadcast, Cable, DBS, Telco, Wireless, Internet, Media, and Broadband Video companies.
OneTRAK® is a monthly subscription-based online intelligence service. NCTC members can access industry news and current analysis at no cost on the homepage at www.onetrak.com. Access to the additional features and functionality of the OneTRAK® service require a monthly service fee which has been established with the NCTC and is based on member subscriber totals.
"One Touch Intelligence has been a featured speaker at several of our recent national conferences and their information and depth of data is always well received. With the increasingly competitive marketplace, we feel there could not be a better time to provide this data to NCTC members," said Jeff Abbas, NCTC President & CEO.
"Services from One Touch Intelligence help clients stay current with competitive threats to their businesses and provide them with the information and data they need for planning their competitive response strategies. We are excited to offer NCTC members many of the same levels of intelligence support currently used by the Top 7 cable MSOs", said Robert Thalman, President & CEO of One Touch Intelligence.
NCTC is a not-for-profit programming and hardware purchasing cooperative. Founded in 1984, NCTC serves more than 1100 cable operators throughout the United States. NCTC member companies own and operate cable systems serving 12 million subscribers. NCTC is located in Lenexa, Kansas.
One Touch Intelligence is the leading provider of managed intelligence solutions for companies in the Communications Industry. Headquartered in Denver, Colorado with a combined staff experience of over 100 years in the communications industry, One Touch Intelligence works in partnership with our clients to develop custom designed intelligence solutions that focus on competitor activities and emerging opportunities in the communications business.
Clients include the TOP 7 Cable MSOs, and many of the industry leaders in the Cable Programming and Equipment sectors. Armed with One Touch Intelligence, clients have realized tangible benefits including an increase in corporate knowledge across the enterprise, reduction of information management costs, and overall improvement of the decision making process across many lines of business. Contact: www.onetouchintelligence.com.
OneTRAK® (www.onetrak.com) is an online business intelligence service, designed to give clients one-touch access to real-time information, analysis and business metrics of more than 50 companies in the communications and entertainment sector. The service tracks key strategic industry trends across the video, voice, data and wireless markets, providing clients a better understanding of today's competitive environment.
Denver, Colo. (Aug. 7, 2007) ---The entry of Verizon Communications Inc.'s FiOS TV service can cause incumbent cable systems to lose as much as 10 percent of their subscriber base, but Verizon's new video service also seems to be taking a disproportionate share of subscribers from DBS and even cable overbuilders. That's the conclusion of a study conducted by One Touch Intelligence, a market intelligence and analysis firm, which examined the 2006 year-end subscriber counts of Verizon FiOS, Comcast Corp. and RCN Corp. in 34 Massachusetts communities.
"It's not that surprising that FiOS TV has been able to take a portion of cable subscribers in markets where they have launched," said Matt Stump, managing editor of One Touch Intelligence's OneTRAK® service and author of the report.
"What's interesting is the hit RCN is taking, both from Verizon and Comcast, and the apparent drain of DBS customers. We estimate some 40% of Verizon subscribers are coming from DBS, although DBS penetration in that suburban market of Boston may be no higher than 20%."
One Touch Intelligence analyzed subscriber data recently made public by the Massachusetts Department of Telecommunications and Cable, which requires all cable operators in the state to file year-end subscriber count figures by municipality. Verizon is now included in those reports. The subscriber figures are as of Dec. 31, 2006, and cover 34 communities where Comcast and Verizon offer video service. RCN also operates in nine of those communities.
In Lynnfield, North Reading, Reading and Winchester, where Verizon had marketed FiOS TV for the longest period of time – between six and 10 months in 2006 – Comcast's penetration fell anywhere from 7.8% to 13.6% by year-end 2006.
But in two other communities (Burlington and Woburn) where FiOS TV had been available for longer than six months, and where RCN also offered service, it was RCN that took the hit, with subscriber losses of 15.7% and 13.2%, respectively, while Comcast losses were only 1.3% and 2.7%.
Throughout 2006, Comcast actually added subscribers in six of nine communities where it competed against RCN and Verizon, although in four cases, Verizon did not begin service until December.
Overall, Comcast and RCN lost a combined 7,029 subscribers in the 34 communities where Verizon launched FiOS TV. Verizon counted 11,984 subscribers by year's end in those 34 communities.
"Apart from a handful of new multichannel video subscribers, or customers taking service from two providers, the bulk of that remaining gain for Verizon likely came from the two DBS providers," Stump said, roughly 40%.
"This initial analysis is just that – initial," Stump said. "Changes in product offerings (DirecTV's 100 HDTV channels) and marketing tactics will all play into individual market dynamics, which will alter the growth and decline curves of the combatants. But the Massachusetts numbers do give an early indication what effect Verizon is having in the marketplace."
A full copy of the report is available at www.OneTRAK.com. A detailed spreadsheet with the market-by-market subscriber data is available to OneTRAK® subscribers. Subscription information for the service can be found on the website.
OneTRAK® is a service of One Touch Intelligence (www.onetouchintelligence.com), the leading provider of managed intelligence services for companies in the communications industry. One Touch Intelligence offers clients a unique blend of industry monitoring, reporting, and analysis and can custom package and distributes intelligence services using proprietary online delivery systems. One Touch Intelligence was founded in March 2005 and is headquartered in Denver, Colorado.
Matt Stump is Vice President, Communications Intelligence for One Touch Intelligence, and joined the company in May 2006, after 26 years as a business media reporter and editor for Multichannel News, Cable World and Broadcasting & Cable Magazine.
Denver, Colo. (June 1, 2007) -- One Touch Intelligence has launched the cable communications industry's first, Web-based business intelligence service, OneTRAK® (www.onetrak.com), designed to help busy executives monitor, access, analyze, and understand the evolution of the companies, content, services and consumer demand shaping the industry.
"As today's media executives work to monitor their competition, and understand tomorrow's new business opportunities, they are faced with an increasingly complex digital media universe that continues to challenge traditional beliefs and business models," said Matt Stump, vice president, communications intelligence at One Touch Intelligence. "With daily responsibilities for helping their companies chart future business strategies, executives must manage an exponential avalanche of information and data as they work to monitor and analyze the effects of the shifting digital media landscape."
OneTRAK™ is a comprehensive collection of "need-to-know" information on the Companies, Content, Services, and Consumer Demand patterns that define the evolving communications industry.
"All the information in OneTRAK® is updated in real-time, so subscribers always have the latest information at their fingertips," Stump said.
OneTRAK®is available to companies in the communications industry, with a three-tier subscription pricing plan, based on number of users. For more information, visit www.onetrak.com.
Denver, Colo. (Oct. 15, 2006) – Telecommunications technology and business journalist Karen Brown has joined One Touch Intelligence as Director of Communications Intelligence, One Touch Intelligence announced today. In her new role, Brown will be producing weekly, monthly and quarterly reports that will provide both news and analysis on the competition cable companies face in video, data, voice and wireless. She also will take on lead responsibility for providing business intelligence services for OTI's commercial services business.
Brown began her career in the communications industry as the broadband technology reporter for Cable World magazine in 1999. In 2000, she joined Reed Business Information, as the technology reporter for Broadband Week. During her tenure at Reed, she also wrote for Wireless Week, CED magazine and Multichannel News, covering HDTV, VOD, high-speed data, cable telephony and wireless technology issues.
"Karen has a wide base of knowledge across the entire communications industry, and has the unique ability to synthesize technology, content and business issues," said Matt Stump, VP, communications intelligence at One Touch Intelligence.
Denver, Colo. (May, 15, 2006) – One Touch Intelligence announced today that veteran cable and telecommunications industry reporter and analyst Matt Stump has joined One Touch Intelligence as Senior Editor and Analyst for Communications Intelligence. In his new role Stump will be producing weekly, monthly and quarterly reports that will provide both news and analysis on the competition cable companies face in video, data, voice and wireless.
Stump is a 26-year cable industry veteran reporter and analyst, who most recently served as Technology Editor for Multichannel News for six years. Prior to Multichannel News, Stump served as Editor for Cable World Magazine, and as both a Reporter and Editor at Broadcasting & Cable.
"Our goal at OTI is assemble highly regarded industry analysts who can provide our clients the business intelligence they need to compete in a fast-paced world,' said OTI founder Robert Thalman.