» MEDIATRAK^®

Competitive Advertising and Media Intelligence

One Touch Intelligence helps clients make informed marketing decisions through intelligent interpretation and analysis of market-level data about the advertising and promotion behaviors of competitors.

Working with leading Media Intelligence providers, One Touch Intelligence provides an integrated view of competitors' advertising and promotional activities, offers, spending levels and campaign geographies.

MEDIATRAK Deliverables

• Media Monitoring - Daily monitoring of market-level television, print, direct mail and e-mail advertising activity. Advertising creative and offer attributes are available in highly accessible report formats and via the client-customized searchable Competitive Intelligence Management System (CIMS).
• Monthly Promotion Analysis Reports - Summary of ad unit data and creative for predominant campaigns in client markets during the preceding month. Reports can be formatted by industry sector and/or by media for instant comparisons.
• Quarterly Ad Spend Analysis Reports - Comprehensive view of advertising expenditures by market, by provider and by product category, providing a holistic view of how competitors are spending in client markets.
• Advertising Alerts - Email notifications of major new competitive advertising campaigns in client markets ensure that clients remain up to date and informed about competitor advertising. Alerts include campaign creative, media and promotional offers.
• Ad-hoc Analysis Research -Our experienced team of industry advertising specialists provides custom research support that transforms raw information into meaningful intelligence – and supports informed business decisions.

To learn more about MEDIATRAK from One Touch Intelligence, please contact us.