» Media Analyst Team

Sarah Ohmart-New, SVP, Media Analytics

Sarah oversees the Media Analytics area for One Touch Intelligence. Both as a professional consultant and as the former Manager of Competitive Intelligence for AT&T Broadband, Sarah has extensive industry experience in the areas of ongoing competitive analysis, monitoring and reporting on the cable/satellite industries in support of new product/service pricing and packaging, as well as overall market and competitive positioning. Sarah has bachelor degrees in international studies and business, and an MBA from the University of Denver.

Wendy Pacheco, Director, Research & Competitive Intelligence

Wendy provides analytical support on market and media intelligence for One Touch Intelligence, and oversees the development and launch of all research portals for the company. She has been a research professional in multiple industries including cable for 10 years, starting in September 1999 with Starz Entertainment. Wendy’s background includes competitive intelligence research, Nielsen ratings analysis, cable and DBS On Demand viewership measurement and online video service analytics. Wendy has a BA from Colorado State University.

Wendy joined One Touch Intelligence as a Research Analyst in October, 2007.

Noelle Botti, Director, Media Analytics

Noelle Botti joins OTI as Director of Media Analytics where she is responsible for gathering and analyzing competitive data. Noelle has over 17 years experience working with advertising agencies where she specialized in Media Planning for traditional and emerging media. Working in such diverse industries ranging from telecommunications to automotive to travel, Noelle is adept at taking raw data, analyzing the information and turning the key insights into stories that are relevant for clients.